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Data protection

1) INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data is any data that can be used to personally identify you.

1.2 The data controller for this website within the meaning of the General Data Protection Regulation (GDPR) is Ole Waldinger, Tannenberg 1, 22549 Hamburg, Germany, Tel.: +49 (0) 176 43613563, E-mail: olewaldinger@gmail.com. The data controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the data controller). You can recognize an encrypted connection by the "https://" prefix and the padlock symbol in your browser's address bar.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When you simply use our website for informational purposes, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time of access
  • Amount of data sent in bytes
  • Source/referrer from which you accessed this page
  • Browser used
  • Operating system used
  • IP address used (possibly in anonymized form)

The processing is carried out in accordance with Article 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used for any other purpose. However, we reserve the right to subsequently review the server log files should there be concrete indications of unlawful use.

3) HOSTING

Hosting by Shopify
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"), for the purpose of hosting and displaying the online shop, based on data processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of the aforementioned services provided by Shopify, data may also be transferred to Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc., or Shopify (USA) Inc. for further processing on our behalf. In the event of data transfer to Shopify Inc. in Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission. Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. and Shopify (USA) Inc. in the USA are certified under the US-EU Privacy Shield agreement, which ensures compliance with the level of data protection applicable in the EU.
Further information on Shopify's data protection policy can be found on the following website: https://www.shopify.de/legal/datenschutz
Further processing on servers other than those mentioned above by Shopify will only take place within the scope outlined below.

4) COOKIES

To make your visit to our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of your browser session, i.e., after you close your browser (session cookies). Other cookies remain on your device and allow us to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process certain user information, such as browser and location data, as well as IP addresses, to varying degrees. Persistent cookies are automatically deleted after a specified period, which can vary depending on the cookie. You can find the storage duration of each cookie in your web browser's cookie settings.

Some cookies are used to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If any of the cookies we use also process personal data, this processing is carried out in accordance with Article 6(1)(b) GDPR for the performance of the contract, in accordance with Article 6(1)(a) GDPR in the case of consent, or in accordance with Article 6(1)(f) GDPR to protect our legitimate interests in ensuring the best possible website functionality and a user-friendly and effective website experience.

Please note that you can configure your browser to notify you when cookies are being set, allowing you to decide whether to accept them individually, or to block cookies in certain cases or entirely. Each browser manages cookie settings differently. This is described in the help menu of each browser, which explains how to change your cookie settings. You can find this information for the respective browsers at the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehne
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) CONTACT

When you contact us (e.g., via contact form or email), personal data is collected. The specific data collected via a contact form is indicated on the form itself. This data is stored and used solely for the purpose of responding to your inquiry, contacting you, and for the associated technical administration. The legal basis for processing this data is our legitimate interest in responding to your inquiry, pursuant to Article 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Article 6(1)(b) GDPR. Your data will be deleted after your inquiry has been fully processed. This is the case when it is clear from the circumstances that the matter has been resolved and provided that no statutory retention obligations apply.

6) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING

In accordance with Article 6(1)(b) GDPR, personal data will continue to be collected and processed if you provide it to us for the performance of a contract or when opening a customer account. The specific data collected is evident from the respective input forms. You can delete your customer account at any time by sending a message to the data controller's address provided above. We store and use the data you provide for contract processing. After complete contract fulfillment or deletion of your customer account, your data will be blocked in accordance with tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or we have reserved the right to further use your data as permitted by law.

7) USE OF YOUR DATA FOR DIRECT MARKETING

7.1 Registration for our email newsletter

When you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to send you the newsletter is your email address. Providing any further information is voluntary and is used to personalize our communications with you. We use the double opt-in procedure for sending our newsletter. This means that we will only send you an email newsletter after you have explicitly confirmed that you consent to receiving it. We will then send you a confirmation email asking you to click on a link to confirm that you wish to receive the newsletter in the future.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6 Paragraph 1 Letter a of the GDPR. When you subscribe to the newsletter, we store your IP address, which is registered by your internet service provider (ISP), as well as the date and time of registration, in order to be able to trace any potential misuse of your email address at a later date. The data we collect when you subscribe to the newsletter is used exclusively for sending you promotional material via the newsletter. You can unsubscribe from the newsletter at any time via the unsubscribe link provided in the newsletter or by sending a corresponding message to the data controller named above. After you unsubscribe, your email address will be immediately deleted from our newsletter mailing list, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes permitted by law, about which we inform you in this privacy policy.

7.2 Newsletter dispatch via Newsletter2Go

Our email newsletters are sent via the technical service provider Newsletter2Go GmbH, Köpenicker Str. 126, 10179 Berlin ("Newsletter2GO"), to whom we transfer the data you provided when subscribing to the newsletter. This transfer is based on Art. 6 para. 1 lit. f GDPR and serves our legitimate interest in using an effective, secure, and user-friendly newsletter system. The data you entered for the purpose of receiving the newsletter (e.g., email address) is stored on Newsletter2GO's servers in Germany.

Newsletter2GO uses this information to send and statistically analyze newsletters on our behalf. For this analysis, the emails we send contain web beacons or tracking pixels, which are single-pixel image files stored on our website. This allows us to determine whether a newsletter message has been opened and which links, if any, have been clicked. Using conversion tracking, we can also analyze whether a predefined action (e.g., purchasing a product on our website) has occurred after clicking such links. Technical information is also collected (e.g., time of access, IP address, browser type, and operating system). The data is collected exclusively in pseudonymized form and is not linked to your other personal data; direct identification of individuals is therefore impossible. This data is used solely for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to the interests of the recipients.

If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

We have concluded a data processing agreement with Newsletter2GO, which obliges Newsletter2GO to protect our customers' data and not to pass it on to third parties.

Further information on Newsletter2GO's data protection practices can be found in Newsletter2GO's privacy policy: https://www.newsletter2go.at/datenschutz/

7.3 Advertising by postal mail

Based on our legitimate interest in personalized direct marketing, we reserve the right to store your first and last name, your postal address and – insofar as we have received this additional information from you within the framework of the contractual relationship – your title, academic degree, year of birth and your professional, industry or business designation in accordance with Art. 6 para. 1 lit. f GDPR and to use it for sending you interesting offers and information about our products by post.

You can object to the storage and use of your data for this purpose at any time by sending a corresponding message to the responsible party.

8) DATA PROCESSING FOR ORDER PROCESSING

8.1 To process your order, we work with the following service providers, who support us in whole or in part in fulfilling concluded contracts. Certain personal data is transferred to these service providers in accordance with the following information.

The personal data we collect will be shared with the transport company commissioned with delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We will share your payment data with the commissioned bank as part of the payment processing, insofar as this is necessary for the payment processing. If payment service providers are used, we will inform you explicitly about this below. The legal basis for the transfer of data is Article 6 Paragraph 1 Letter b GDPR.

8.2 To fulfill our contractual obligations to our customers, we work with external shipping partners. We will pass on your name, delivery address, and, if necessary for delivery, your telephone number, exclusively for the purpose of delivering the goods (Art. 6 para. 1 lit. b GDPR) to a shipping partner selected by us.

8.3 Use of specialized service providers for order processing and fulfillment

- Billbee
Order processing is handled by the service provider "Billbee" (Billbee GmbH, Paulinenstrasse 54, 32756 Detmold). Your name, address, and any other personal data will be transferred to Billbee in accordance with Article 6 Paragraph 1 Letter b of the GDPR solely for the purpose of processing your online order. Your data will only be shared to the extent that it is actually necessary for processing the order. Details regarding Billbee's data protection practices and its privacy policy can be found on Billbee's website at "billbee.io".

8.4 Use of payment service providers (payment services)

- Amazon Pay
When you select "Amazon Pay" as your payment method, payment processing is handled by the payment service provider Amazon Payments Europe sca, 38 avenue JF Kennedy, L-1855 Luxembourg (hereinafter: "Amazon Payments"), to whom we transfer the information you provided during the ordering process, along with information about your order, in accordance with Article 6 Paragraph 1 Letter b GDPR. Your data is transferred exclusively for the purpose of payment processing with the payment service provider Amazon Payments and only to the extent necessary for this purpose. You can find further information about Amazon Payments' privacy policy at the following web address: https://pay.amazon.com/de/help/201751600
- Apple Pay
If you choose the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment processing is handled via the "Apple Pay" function on your iOS, watchOS, or macOS device by charging a payment card stored with "Apple Pay." Apple Pay uses security features integrated into your device's hardware and software to protect your transactions. Authorizing a payment requires entering a code you previously set and verifying your identity using your device's "Face ID" or "Touch ID" function.
For payment processing purposes, the information you provide during the ordering process, along with details of your order, will be transmitted to Apple in encrypted form. Apple then re-encrypts this data with a developer-specific key before transmitting it to the payment service provider of the payment card stored in Apple Pay. This encryption ensures that only the website where the purchase was made can access the payment information. After the payment has been processed, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the successful payment.
If personal data is processed during the described transfers, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.
Apple retains anonymized transaction data, including the approximate purchase amount, date, and time, as well as whether the transaction was successful. Anonymization completely eliminates any possibility of identifying individuals. Apple uses this anonymized data to improve Apple Pay and other Apple products and services.
When you use Apple Pay on your iPhone or Apple Watch to complete a purchase you made through Safari on your Mac, your Mac and the authorizing device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you personally. You can disable the ability to use Apple Pay on your Mac in your iPhone's settings. Go to "Wallet & Apple Pay" and turn off "Allow Payments on Mac."
Further information on data protection with Apple Pay can be found at the following web address: https://support.apple.com/de-de/HT203027
- Google Pay
If you choose the payment method "Google Pay" from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment processing is handled via the "Google Pay" application on your mobile device, which must be running at least Android 4.4 ("KitKat") and have NFC capability. The payment will be processed by charging a payment card stored in Google Pay or a payment system verified there (e.g., PayPal). To authorize a payment via Google Pay exceeding €25, you must first unlock your mobile device using the configured verification method (e.g., facial recognition, password, fingerprint, or pattern).
For payment processing purposes, the information you provide during the ordering process, along with information about your order, will be shared with Google. Google will then transmit your payment information stored in Google Pay to the originating website in the form of a unique transaction number, which is used to verify the payment. This transaction number contains no information about the actual payment details of your payment method stored in Google Pay, but is created and transmitted as a unique numerical token. In all transactions via Google Pay, Google acts solely as an intermediary for processing the payment. The transaction is executed exclusively between the user and the originating website by debiting the payment method stored in Google Pay.
If personal data is processed during the described transfers, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.
Google reserves the right to collect, store, and analyze certain transaction-specific information for each transaction made through Google Pay. This includes the date, time, and amount of the transaction; the merchant's location and description; a description of the purchased goods or services provided by the merchant; photos you attached to the transaction; the name and email address of the seller and buyer or sender and recipient; the payment method used; your description of the reason for the transaction; and, if applicable, the offer associated with the transaction.
According to Google, this processing is carried out exclusively in accordance with Art. 6 para. 1 lit. f GDPR on the basis of the legitimate interest in proper accounting, verification of transaction data and the optimization and maintenance of the Google Pay service.
Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when you use other Google services.
The Google Pay terms of service can be found here:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection at Google Pay can be found at the following web address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Klarna
When you select a Klarna payment service, payment processing is handled by Klarna Bank AB (publ) [https://www.klarna.com/de], Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). To enable payment processing, your personal data (first and last name, street, house number, postal code, city, gender, email address, telephone number, and IP address) as well as data related to the order (e.g., invoice amount, items, delivery method) will be transmitted to Klarna for the purpose of identity and credit checks, provided you have expressly consented to this in accordance with Art. 6 Para. 1 lit. a GDPR during the ordering process. You can see which credit agencies your data may be forwarded to here:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report may contain probability values ​​(so-called score values). If score values ​​are included in the credit report, they are based on a scientifically recognized mathematical-statistical method. Address data is among the factors, but not the only one, used in calculating the score values. Klarna uses the information obtained about the statistical probability of a payment default to make a balanced decision regarding the establishment, execution, or termination of the contractual relationship.
You can withdraw your consent at any time by sending a message to the data controller or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for processing payments in accordance with the contract.
Your personal data will be processed in accordance with applicable data protection regulations and as described in Klarna's privacy policy for data subjects residing in Germany: https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or for those residing in Austria: https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
treated.
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal, we forward your payment data to PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") for payment processing. This transfer is carried out in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent necessary for payment processing.
For the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal, PayPal reserves the right to conduct a credit check. For this purpose, your payment data may be transferred to credit agencies in accordance with Art. 6 Para. 1 lit. f GDPR based on PayPal's legitimate interest in determining your creditworthiness. PayPal uses the result of the credit check regarding the statistical probability of payment default to decide whether to offer the respective payment method. The credit check may contain probability values ​​(so-called score values). If score values ​​are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. Address data is among the data used, but not the only data, in the calculation of the score values. For further information on data protection, including the credit agencies used, please refer to PayPal's Privacy Statement: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual processing of payments.
- Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered via Shopify Payments, payment processing is handled by the technical service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we transfer the information you provided during the ordering process, along with information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency, and transaction number) in accordance with Article 6 Paragraph 1 Letter b GDPR. Your data is transferred exclusively for the purpose of payment processing with Stripe Payments Europe Ltd. and only to the extent necessary for this purpose. Further information on Shopify Payments' privacy policy can be found at the following web address: https://www.shopify.com/legal/privacy.
You can find information on data protection regarding Stripe Payments Europe Ltd. here: https://stripe.com/de/privacy
- IMMEDIATELY
When selecting the payment method "SOFORT," payment processing is handled by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we transfer the information you provided during the ordering process, along with information about your order, in accordance with Article 6 Paragraph 1 Letter b GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data is transferred exclusively for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this purpose. You can find further information about SOFORT's data protection policy at the following web address: https://www.klarna.com/sofort/datenschutz.

9) CONTACT FOR REVIEW REMINDER

Review reminder via ShopVote
If you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR during or after your order, we will transmit your email address to the review platform ShopVote of Blickreif GmbH, Alter Messeplatz 2, 80339 Munich (www.shopvote.de), so that they can send you a review reminder by email.
You can withdraw your consent at any time by sending a message to the data controller or to the rating platform.

Review reminder via Trustpilot
If you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR during or after your order, we will transmit your email address to the review platform Trustpilot of Trustpilot A/S, Pilestræde 58, 1112 Copenhagen K, Denmark (www.trustpilot.com), so that they can send you a review reminder by email.
You can withdraw your consent at any time by sending a message to the data controller or to the rating platform.

10) USE OF ASSESSMENT AND CERTIFICATION GRAPHICS

ShopVote graphics

To display our ShopVote seal and any collected and/or aggregated ratings, we have integrated ShopVote graphics on this website.

This serves to protect our overriding legitimate interests in the optimal marketing of our services, in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. The ShopVote graphics and the services advertised with them are offered by Blickreif GmbH, Alter Messeplatz 2, 80339 Munich.

When the ShopVote graphics are accessed, the web server automatically saves a server log file containing information such as your IP address, the date and time of access, the amount of data transferred, and the source of the request (access data), thus documenting the access. This access data is not analyzed and is automatically overwritten no later than seven days after your visit to the website. No other personal data is collected or stored by the ShopVote graphics.

11) ONLINE MARKETING

11.1 Facebook Pixel for creating Custom Audiences
Within our online service, we use the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook").
When a user clicks on one of our ads displayed on Facebook, Facebook Pixel adds a parameter to the URL of our linked page. If our page allows data sharing with Facebook via Pixel, this URL parameter is stored in the user's browser via a cookie set by our linked page itself. Facebook Pixel then reads this cookie and enables the data to be transmitted to Facebook.
With the help of the Facebook pixel, Facebook can identify visitors to our website as a target audience for displaying advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook pixel to show the Facebook Ads we place only to Facebook users who have shown an interest in our website or who exhibit certain characteristics (e.g., interests in specific topics or products, determined based on the websites they visit) that we transmit to Facebook (so-called "Custom Audiences"). We also use the Facebook pixel to ensure that our Facebook Ads correspond to the potential interests of users and are not perceived as intrusive. Furthermore, we can evaluate the effectiveness of Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").
The data collected is anonymous to us, meaning we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so a connection to the respective user profile is possible, and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Policy (https://www.facebook.com/about/privacy/). This data may enable Facebook and its partners to display advertisements on and off Facebook.
The data processing associated with the use of the Facebook Pixel is carried out on the basis of our overriding legitimate interest in the evaluation, optimization and economic operation of our online services and our advertising measures in accordance with Art. 6 para. 1 lit. f GDPR.
The information generated by Facebook is generally transferred to and stored on a Facebook server; this may also involve transferring data to the servers of Facebook Inc. in the USA. Facebook Inc., headquartered in the USA, is certified under the EU-US Privacy Shield framework, which ensures compliance with the level of data protection applicable in the EU.
To object to the collection of data by the Facebook pixel and the use of your data for displaying Facebook ads altogether, you can set an opt-out cookie by clicking on the link below, which will deactivate Facebook pixel tracking:
Disable Facebook Pixel
This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will need to click the link above again.
Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please follow the instructions for submitting an objection as described above.

11.2 Use of Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, within the framework of Google Ads, the conversion tracking service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google AdWords). Based on the data from the advertising campaigns, we can determine the success of individual advertising measures. Our aim is to show you advertising that is relevant to you, to make our website more interesting for you, and to ensure a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on a Google ad. Cookies are small text files that are stored on your device. These cookies typically expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of different Google Ads customers. The information obtained using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. These customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can personally identify users. If you do not wish to participate in tracking, you can block this by disabling the Google Conversion Tracking cookie in your internet browser under "User settings." You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising pursuant to Art. 6 para. 1 lit. f GDPR. The use of Google Ads may also involve the transfer of personal data to the servers of Google LLC in the USA.

In the event that personal data is transferred to Google LLC, which is based in the USA, Google LLC has certified itself under the EU-US Privacy Shield Framework, which guarantees compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can find further information about Google's privacy policy at the following web address: https://www.google.de/policies/privacy/

You can permanently disable cookies for ad preferences by preventing them through a corresponding setting in your browser software or by downloading and installing the browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain features of this website may not be available or may be limited if you have disabled the use of cookies.

Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please follow the instructions for submitting an objection as described above.

11.3 Use of Affiliate Programs

- ADCELL Partner Program (Firstlead GmbH)
We participate in the "ADCELL" partner program of Firstlead GmbH, Rosenfelder St. 15-16, 10315 Berlin (hereinafter "ADCELL"). As part of its services, ADCELL stores cookies on users' devices to document transactions (e.g., "sales leads") when a visitor clicks on an advertisement containing the partner link. These cookies serve solely to correctly attribute the success of an advertising medium and for the corresponding billing within the network. ADCELL also uses tracking pixels. These allow information such as visitor traffic on the pages to be analyzed.
The information generated by cookies and tracking pixels regarding the use of this website (including the IP address) and the delivery of advertising formats is transmitted to and stored on an ADCELL server. Among other things, ADCELL can recognize that the partner link on this website was clicked. ADCELL may, under certain circumstances, share this (anonymized) information with contractual partners; however, data such as the IP address is not combined with other stored data.
If the information also contains personal data, the processing described is based on our legitimate financial interest in processing commission payments with ADCELL in accordance with Art. 6 para. 1 lit. f GDPR.
If you wish to block the analysis of user behavior via cookies, you can configure your browser to notify you when cookies are being set and allow you to decide whether to accept them individually, or to block cookies in certain cases or entirely. If you do not agree to the processing of your data as described above, you can deactivate data processing at www.adcell.de/datenschutz.
Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please follow the instructions for submitting an objection as described above.
- Amazon Associates Program (AmazonPartnerNet)
We participate in the "AmazonPartnerNet" affiliate program of Amazon EU Sarl, 38 avenue John F. Kennedy, L-1855 Luxembourg (hereinafter "Amazon"). In this context, we have placed advertisements on our website as links that lead to offers on various Amazon websites. Amazon uses cookies. These are small text files that are stored on your device to track the origin of orders generated via these links. Amazon can then recognize, among other things, that you clicked on the affiliate link on our website. This information is required for payment processing between us and Amazon. If the information also contains personal data, the processing described above is based on our legitimate financial interest in processing commission payments with Amazon in accordance with Art. 6 Para. 1 lit. f GDPR.
For more information about how Amazon uses your data, please see the Amazon.de Privacy Notice at https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401
If you wish to block the analysis of user behavior via cookies, you can configure your browser to notify you when cookies are being set and allow you to decide whether to accept them individually, or to block cookies in certain cases or entirely. You can also deactivate interest-based ads on Amazon via the link https://www.amazon.de/gp/dra/info.
Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please follow the instructions for submitting an objection as described above.

12) WEB ANALYTICS SERVICES

12.1 Google (Universal) Analytics

Google (Universal) Analytics with Google Signals
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses "cookies," which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your truncated IP address) will generally be transmitted to and stored by Google on servers in the United States.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by shortening it and prevents direct identification of individuals. With this extension, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted. Only in exceptional cases will the full IP address be transmitted to a Google LLC server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.
You can prevent the storage of cookies by adjusting your browser settings accordingly. However, please note that in this case you may not be able to fully utilize all the functions of this website. Furthermore, you can prevent Google from collecting and processing data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plugin, or when using browsers on mobile devices, please click the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will need to click this link again): Disable Google Analytics
Further information about Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de
In the event that personal data is transferred to Google LLC, which is based in the USA, Google LLC has certified itself under the EU-US Privacy Shield Framework, which guarantees compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
This website uses Google Signals as an extension of Google Analytics. Google Signals allows us to have Google generate cross-device reports (so-called "cross-device tracking"). If you have enabled "personalized ads" in your Google account settings and have linked your internet-enabled devices to your Google account, Google can analyze user behavior across devices and create database models based on this analysis. This includes considering the logins and device types of all website visitors who were logged into a Google account and completed a conversion. The data shows, among other things, which device you first clicked on an ad with and on which device the corresponding conversion took place. We do not receive any personal data from Google in this process, but only statistics generated by Google Signals. This processing is carried out in accordance with Article 6 Paragraph 1 Letter f GDPR based on our overriding legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes. You can object to this data processing by following the aforementioned opt-out options. Furthermore, you have the option to deactivate your settings for "personalized ads" in your Google account. To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de
Further information about Google Signals can be found here: https://support.google.com/analytics/answer/7532985?hl=de
Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please follow the instructions for submitting an objection as described above.

12.2 Hotjar (hotjar Ltd.)

This website uses the web analytics service Hotjar provided by Hotjar Ltd. Hotjar Ltd. is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe Tel.: +1 (855) 464-6788).
This tool allows us to track user movements on websites where Hotjar is used (so-called heatmaps). For example, we can see how far users scroll and which buttons they click and how often. Furthermore, the tool allows us to gather feedback directly from website users. This provides us with valuable information to make our websites even faster and more user-friendly. The above analysis is based on our legitimate interests in optimization and marketing purposes and the user-friendly design of our website in accordance with Art. 6 Para. 1 lit. f GDPR. We pay particular attention to the protection of your personal data when using this tool. We can only track which buttons you click and how far you scroll. Areas of the websites where personal data of you or third parties is displayed are automatically hidden by Hotjar and are therefore never visible.

Hotjar offers every user the option to prevent the Hotjar tool from being used by setting a "Do Not Track" header, thus preventing any data about their visit to the respective website from being recorded. This setting is supported by all common browsers in their current versions. Your browser sends a request to Hotjar to disable tracking for that user. If you use our website with different browsers/computers, you must set up the "Do Not Track" header separately for each browser/computer.
Detailed instructions with information specific to your browser can be found at: https://www.hotjar.com/opt-out
Further information about Hotjar Ltd. and the Hotjar tool can be found at: https://www.hotjar.com
The privacy policy of Hotjar Ltd. can be found at: https://www.hotjar.com/privacy

Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please follow the instructions for submitting an objection as described above.

13) Retargeting/Remarketing/Recommendation Advertising

Bing Ads (Microsoft Corporation)
This website uses the conversion tracking technology "Bing Ads" from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft Bing Ads places a cookie on your computer if you have reached our website via a Microsoft Bing ad. Cookies are small text files that are stored on your device. These cookies expire after 180 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Microsoft and we can recognize that the user clicked on the ad and was redirected to this page (conversion page). If personal data is processed in this context, this is done in accordance with Article 6 Paragraph 1 Letter f GDPR based on our legitimate interest in effective marketing.
The information collected using the conversion cookie is used to generate conversion statistics, i.e., to record how many users reach a conversion page after clicking on an ad. This tells us the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can personally identify users.
Microsoft Corporation, headquartered in the USA, is certified under the US-European data protection agreement "Privacy Shield", which ensures compliance with the level of data protection applicable in the EU.
If you do not wish to participate in tracking, you can opt out by disabling the Bing Ads conversion tracking cookie in your browser's user settings. You will then not be included in the conversion tracking statistics. Alternatively, you can use the opt-out page for EU consumers: http://www.youronlinechoices.com/de/praferenzmanagement/
Check if advertising cookies from Microsoft are set in your browser and disable them.
You can find further information about Microsoft Bing Ads' privacy policy at the following web address: https://privacy.microsoft.com/de-de/privacystatement
Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please follow the instructions for submitting an objection as described above.

Bing Ads (Microsoft Corporation) Universal Event Tracking
This website uses the Universal Event Tracking of the conversion tracking technology “Bing Ads” from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA).
For the use of Universal Event Tracking, a tag is embedded on every page of our website that interacts with the conversion cookie set by Microsoft Bing Ads. This interaction makes user behavior on our website traceable and sends the collected information to Microsoft Bing Ads. The purpose of this is to statistically record and analyze certain predefined goals, such as purchases or leads, in order to better tailor the targeting and content of our offers to user interests. The tags are never used to personally identify users.
If the transmission of information about user behavior to Microsoft Bing Ads includes personal user data, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical evaluation of the success of product advertisements in Microsoft Bing Ads and the purchasing behavior of users, and thus serves to optimize our online offering.
Microsoft Corporation, headquartered in the USA, is certified under the US-European data protection agreement "Privacy Shield", which ensures compliance with the level of data protection applicable in the EU.
If you do not wish to participate in tracking, you can opt out by disabling the Bing Ads conversion tracking cookie in your browser's user settings. You will then not be included in the conversion tracking statistics. Alternatively, you can use the opt-out page for EU consumers: http://www.youronlinechoices.com/de/praferenzmanagement/
Check if advertising cookies from Microsoft are set in your browser and disable them.
You can find further information about Microsoft Bing Ads' privacy policy at the following web address: https://privacy.microsoft.com/de-de/privacystatement
Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please follow the instructions for submitting an objection as described above.

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing to advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. This processing is based on our legitimate interest in the optimal marketing of our website pursuant to Art. 6 para. 1 lit. f GDPR.
Further data processing only takes place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads you see on the web. If you are logged into Google during your visit to our website, Google will use your data together with Google Analytics data to create and define target audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to create target audiences. When using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC in the USA.
You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can find information about cookies and adjust your settings at the Digital Advertising Alliance website: www.aboutads.info. Finally, you can configure your browser to notify you when cookies are being set, allowing you to decide whether to accept them individually, or to block cookies entirely or for specific websites. Please note that disabling cookies may limit the functionality of our website.
In the event that personal data is transferred to Google LLC, which is based in the USA, Google LLC has certified itself under the EU-US Privacy Shield Framework, which guarantees compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Further information and the privacy policy regarding advertising and Google can be found here:
https://www.google.com/policies/technologies/ads/
Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please follow the instructions for submitting an objection as described above.

Pinterest tag conversion tracking
This website uses the conversion tracking technology “Pinterest Tag” from Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”).
If you accessed our website via a Pinterest pin, we will place a cookie on your computer that interacts with a Pinterest "tag" (a JavaScript code) that is also implemented on our site. Cookies are small text files that are stored on your device. These cookies expire after 180 days and are not used for personal identification.
If a user is redirected from a Pinterest pin to pages on this website and the cookie has not yet expired, the tag records and tracks certain user actions that we have predefined (e.g., completed transactions, leads, website searches, product page views). When such an action is performed, your browser sends an HTTP request from the cookie to Pinterest's server via the Pinterest tag, containing certain information about the action (including the type of action, time, and browser type of the device).
This transmission allows Pinterest to create statistics about user behavior on our website after being redirected from a Pinterest Pin, which we use to optimize our offering.
If personal user data is processed in this context, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical evaluation of the success of product ads on Pinterest and the purchasing behavior of users, and thus serves to optimize our online offer.
However, we do not receive any information that could personally identify users.
If you do not wish to participate in tracking, you can opt out by disabling the Pinterest Conversion Tracking cookie in your browser's user settings. You will then not be included in the conversion tracking statistics. Alternatively, you can use the opt-out page for EU consumers: http://www.youronlinechoices.com/de/praferenzmanagement/
Check if advertising cookies from Microsoft are set in your browser and disable them.
You can find further information about Pinterest's privacy policy at the following web address: https://policy.pinterest.com/de/privacy-policy
Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please follow the instructions for submitting an objection as described above.

14) USE OF A LIVE CHAT SYSTEM

TidioChat (Tidio Ltd.)
This website uses technologies from Tidio Ltd., 220C Blythe Road, W14 0HH, London, UK (www.tidiochat.com) to collect and store anonymized data for web analytics and to operate the live chat system, which is used to answer live support requests. Usage profiles can be created from this anonymized data under a pseudonym. Cookies may be used for this purpose. Cookies are small text files that are stored locally in the cache of the website visitor's internet browser. The cookies enable the internet browser to be recognized. If the information collected in this way is personally identifiable, it is processed in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in effective customer support and the statistical analysis of user behavior for optimization purposes.
The data collected using TidioChat technologies will not be used to personally identify visitors to this website without their explicit consent, nor will it be combined with personal data about the holder of the pseudonym. To prevent the storage of TidioChat cookies, you can configure your internet browser to block all cookies from being stored on your computer in the future or to delete cookies that have already been stored. However, disabling all cookies may prevent some functions on our website from working properly. You can object to the collection and storage of data for the purpose of creating a pseudonymized user profile at any time with effect for the future by sending us your objection informally via email to the email address provided in the legal notice.

15) TOOLS AND OTHER EQUIPMENT

Applications for job postings via email

On our website, we list currently vacant positions in a separate section, for which interested parties can apply by email to the provided contact address.

Inclusion in the application process requires that applicants provide us with all personal data necessary for a sound and informed assessment and selection along with their application via email.
The required information includes general personal details (name, address, telephone or email contact information) as well as performance-related documentation demonstrating the qualifications necessary for the position. Health-related information may also be required, as it must be given special consideration under labor and social security law in the interest of the applicant's social protection.

The specific components that an application must contain to be considered, and the form in which these components must be submitted via email, can be found in the respective job posting.

Upon receipt of your application submitted using the provided email address, we will store your application data and evaluate it solely for the purpose of processing your application. For any follow-up questions that may arise during the processing process, we will, at our discretion, use either the email address or telephone number provided by the applicant with their application.

The legal basis for this processing, including contacting you for follow-up questions, is generally Art. 6 para. 1 lit. b GDPR in conjunction with § 26 para. 1 BDSG, in the sense of which going through the application process is considered to be the initiation of an employment contract.

Insofar as special categories of personal data within the meaning of Art. 9 para. 1 GDPR (e.g. health data such as information about severe disability) are requested from applicants during the application process, the processing is carried out in accordance with Art. 9 para. 2 lit. b GDPR so that we can exercise the rights arising from employment law and the law of social security and social protection and comply with our obligations in this regard.

Alternatively or cumulatively, the processing of special categories of data may also be based on Article 9(1)(h) GDPR if it is carried out for the purposes of preventive or occupational medicine, for the assessment of the applicant's fitness for work, for medical diagnosis, for the provision of health or social care or treatment or for the management of health or social care systems and services.

If the applicant is not selected during the evaluation process described above, or if an applicant withdraws their application prematurely, their data transmitted by email, as well as all electronic correspondence, including the original application email, will be deleted no later than six months after notification. This period is based on our legitimate interest in being able to answer any follow-up questions regarding the application and, if necessary, to comply with our obligations to provide evidence under the regulations on equal treatment of applicants.

In the event of a successful application, the data provided will be further processed on the basis of Art. 6 para. 1 lit. b GDPR in conjunction with § 26 para. 1 BDSG for the purposes of carrying out the employment relationship.

16) RIGHTS OF THE DATA SUBJECT

16.1 The applicable data protection law grants you comprehensive rights as a data subject (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, about which we inform you below:

  • Right of access pursuant to Article 15 GDPR: You have, in particular, the right to information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, lodging a complaint with a supervisory authority, the origin of your data if they were not collected from you by us, the existence of automated decision-making, including profiling, and, where applicable, meaningful information about the logic involved and the significance and the envisaged consequences of such processing for you, as well as your right to be informed of the safeguards pursuant to Article 46 GDPR relating to the transfer of your data to third countries;
  • Right to rectification pursuant to Art. 16 GDPR: You have the right to immediate rectification of inaccurate data concerning you and/or completion of incomplete data stored with us;
  • Right to erasure pursuant to Article 17 GDPR: You have the right to request the erasure of your personal data if the conditions of Article 17(1) GDPR are met. However, this right does not exist, in particular, if the processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims.
  • Right to restriction of processing pursuant to Article 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data, which you have contested, is being verified; if you object to the erasure of your data due to unlawful data processing and instead request the restriction of the processing of your data; if you need your data for the establishment, exercise or defence of legal claims after we no longer need this data for the purposes for which it was collected; or if you have objected to processing on grounds relating to your particular situation, pending the verification whether our legitimate grounds override yours.
  • Right to information pursuant to Article 19 GDPR: If you have asserted your right to rectification, erasure, or restriction of processing against the controller, the controller is obligated to inform all recipients to whom your personal data has been disclosed of this rectification, erasure, or restriction of processing, unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.
  • Right to data portability pursuant to Art. 20 GDPR: You have the right to receive your personal data which you have provided to us in a structured, commonly used and machine-readable format or to request its transmission to another controller, insofar as this is technically feasible;
  • Right to withdraw consent pursuant to Article 7(3) GDPR: You have the right to withdraw your consent to the processing of your data at any time with effect for the future. In the event of withdrawal, we will delete the data concerned immediately, unless further processing is permitted by another legal basis that does not require consent. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
  • Right to lodge a complaint pursuant to Article 77 GDPR: If you believe that the processing of your personal data infringes the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, without prejudice to any other administrative or judicial remedy.

16.2 Right of objection

If we process your personal data based on our overriding legitimate interest as part of a balancing of interests, you have the right to object to this processing at any time, on grounds relating to your particular situation, with effect for the future.
If you exercise your right to object, we will cease processing the data in question. However, further processing remains possible if we can demonstrate compelling legitimate grounds for the processing which override your interests, fundamental rights and freedoms, or if the processing serves the purpose of establishing, exercising or defending legal claims.

If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing. You can exercise your right to object as described above.

If you exercise your right to object, we will cease processing the data in question for direct marketing purposes.

17) DURATION OF STORAGE OF PERSONAL DATA

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – additionally by the respective statutory retention period (e.g. commercial and tax law retention periods).

When processing personal data on the basis of explicit consent pursuant to Art. 6 para. 1 lit. a GDPR, this data will be stored until the data subject withdraws his or her consent.

If statutory retention periods exist for data processed in the context of contractual or quasi-contractual obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the expiry of the retention periods, provided that it is no longer required for the performance of a contract or for initiating a contract and/or we no longer have a legitimate interest in its continued storage.

When processing personal data on the basis of Article 6(1)(f) GDPR, this data will be stored until the data subject exercises their right to object pursuant to Article 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves the purpose of establishing, exercising or defending legal claims.

When processing personal data for direct marketing purposes on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until the data subject exercises his or her right to object pursuant to Art. 21 para. 2 GDPR.

Unless otherwise stated in the other information in this declaration regarding specific processing situations, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.